altura ab variant b

Topic*

To:

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Sender profile

Sender name:Playwright Sender

Sender email:playwright-e2e@maildroppa.com

To change the sender name or sender email, click Manage sender profiles

A/B test

Draft · 2

Configure the test and edit each email variant.

Test type

Subject and preview textOpen rateEmail contentClick rateComplete email (advanced)Advanced: changing the complete email can improve results, but it cannot isolate which individual change caused the outcome.

Sending strategy

Test a sample, then send the winning variantSplit the full audience without a winner

Test sample40%

Test duration in minutes1 day

Winner selection metric

Open rateClick rate

Winner selection

AutomaticManual

Estimated audience split

Counted Oct 1, 2026, 11:00 AM

Expected statistical evidenceLimited evidence

Expected recipients in the smallest variant: 2,400

This is a guide, not an accuracy guarantee. Actual statistical power also depends on the open or click rate and the size of the real difference between variants.

Eligible recipients12,000Test recipients4,800Remaining recipients7,200

Variant A: 20% · about 2,400 recipients
Variant B: 20% · about 2,400 recipients

Variant label

Email subject:

28/255

Insert emoji

Great length. Most inboxes show this fully (ideal <= 33 chars).

Preview text:

28/100

Great length. Most inboxes show this fully (ideal <= 37 chars).