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- Should you be using emojis in your subject line?
Should you be using emojis in your subject line?
Emojis are something that people either love or hate when it comes to using them for marketing. There is conflicting data on the effectiveness of emojis, so it’s hard to give a definitive answer. Here’s all you need to know about emojis to decide if using them would be the right move for your startup.
Emojis make your emails stand out in the inbox. The added color makes it easier to distinguish it from other emails that only use text. Emojis can also help you save space in your subject line so you can fit more information in a single line.
It can give your brand some extra personability and help set the mood for the email as well. Using emojis can be a powerful tool to boost your email among others, but overdoing it can have the opposite effect.
Emojis generate higher open rates since they make the subject line easier to understand and add a fun element to your email. But on the other hand, you are risking coming off unprofessional or even untrustworthy. Whether or not emojis will work for you is largely determined by what kind of startup you are working on.
In some cases, if the focus of your startup is playful, young, and not too serious, using emojis might be the right thing to do. It also depends on who your clients are. Younger generations might see emojis as a part of regular communication, but for your older customers, it might be off-putting.
Then again, even the younger audiences will have a negative reaction to seeing emojis in their inbox if they are overdone or don't fit the subject. If you don’t choose your emojis carefully, the customer will think that you are just using the emojis to appeal to the audience that you don't even understand. But if done right, it can have a positive effect on your engagement with your clients.
To test out whether or not your target audience has a positive attitude towards emojis you can always do the A/B testing. Test it out to see if you're on the right track. If you find that using emojis has a positive impact on your open rates then go ahead and incorporate them into your emails. But if not, drop it and find other ways to increase your open rates.