One list. A more relevant email for each group.

Keep subscriber details, interests, preferences, and email history together. Bring your existing list or build a new one, then choose the people each message is for.

Preview your CSV or Excel file, map its columns, and choose whether matching automations should start. Test a small import within Free’s 100-subscriber limit, or choose the matching Premium tier for a larger list.

What else needs moving? Recreate the email designs and automations you want to keep. Campaign history and complete consent evidence do not transfer automatically, so retain the original records you need.

Send different messages without keeping separate copies of people

A customer, an event attendee, and a newsletter reader may be the same person. Keep one subscriber record and use the details that matter for each message.

• Fields remember the details. Store names, dates, locations, customer numbers, and interests. Multi-choice fields let people select more than one interest.

• Tags identify useful groups. Mark customers, event attendees, or people who requested a particular guide.

• Segments bring the audience together. Save a filter such as “city is Berlin and tag is customer.” The matching audience updates as the data changes.

Use those audiences in campaigns and automations rather than maintaining another set of static lists.

Let readers choose what they hear about

Offer subscription topics such as product news, practical tips, or upcoming events. Readers can subscribe to or unsubscribe from individual topics, and you can send topic-based campaigns to the people who chose them.

Someone who no longer wants event invitations can keep receiving the newsletter they still enjoy. Being a customer does not have to mean receiving every kind of update.

Update the group instead of editing everyone individually

Apply or remove tags for multiple subscribers in one operation. Use an existing group of email addresses, preview the change, and review the result.

For ongoing updates, connect your source system with Zapier, Make, or the API instead of repeating the same export and import.

For your review of data processing, our agreement is also available before you create an account.

Keep internal details out of your signup forms

Use internal fields for details such as a follow-up status that should not appear on signup forms. Add notes for context you may need when someone gets in touch.

Keep the information that helps you work without turning every internal detail into another question for the subscriber.

Give inactive readers a chance to confirm their interest

Maildroppa’s standard re-engagement rules consider sends without a recorded open or click, time since the last engagement, and time since the last send. You can edit the re-engagement email; the standard timing rules are system-controlled.

Readers who remain inactive after the re-engagement message are marked Cold and excluded from ordinary campaigns. A fresh signup confirmation can restore their Confirmed status; importing the contact again does not reactivate them.

Cold contacts do not count toward your plan’s subscriber limit. Pending and Confirmed contacts do. For seasonal sending, review the standard inactivity timings before moving your list; a quiet period alone is not the only criterion.

Bring the list. Make the next email more relevant.

Start with a small import, organize the details that matter, and check how your next campaign or automation will use them.

Every subscriber-management feature is included on Free, for up to 100 subscribers and 2,500 emails per month, with Maildroppa branding.