The Power of a Good Email Sign-off

You've put a lot of time and effort into your email marketing campaign, but you're not sure how to end it. Closing your email with the wrong sign-off can leave a bad impression and ruin all the hard work you've put in.

In this article, we'll give you some tips on how to find the right email sign-off for you and your business.

What Your Email Sign-off Says About You

Your email sign-off says a lot about you and your brand. It's one of the first things people will see when they open your email, so you want to make sure it's reflective of the image you want to project. Here are some things to keep in mind when choosing your sign-off:

Think about your brand

Your sign-off is an extension of your brand, so it's important to choose something that is in line with the image you want to project. If you're a fun, casual brand, your sign-off should reflect that. If you're a more formal, professional brand, your sign-off should be reflective of that as well.

Consider your audience

Think about who you're writing to and what kind of relationship you have with them. Are you writing to a potential customer? A current customer? A business partner? The tone of your sign-off should be appropriate for the relationship you have with the recipient.

Keep the tone consistent

The tone of your email sign-off should match the tone of the rest of your email. If you're writing a casual email to your list, you wouldn't want to end it with a formal sign-off like "Sincerely." In the same way, if you're sending a formal email to an inbound lead, using a cutesy sign-off like "XOXO" would be out of place.

Choose a sign-off that is appropriate for the type of email you're sending

If you're sending a promotional email, you'll want to choose a sign-off that is more direct and sales-y. If you're sending a newsletter or an email update, you can be a little more casual.

Keep it short and sweet

Your sign-off should be short and to the point. People are busy and they don't have time to read a novel, so make sure your sign-off is concise. For example, "Thanks for reading!" or "Have a great day!"

Make it memorable

You want people to remember you and your brand, so choose a sign-off that is unique and memorable. A good way to do this is to create a tagline or slogan that is reflective of your brand. For example, a content marketing agency might choose a sign-off like "The power of data-driven content." This tells people what they do and it's something that will stick with them.

Try to include a personal touch

Including a personal touch in your sign-off can make your recipient feel special and appreciated. For example, if you're a small business owner, you might want to end your emails with "Thanks for supporting small businesses!" This shows that you value your customer's support especially if they could shop with anyone.

Add your contact details and social media handles

Make sure your sign-off includes your contact information and links to your social media. This way, people can easily get in touch with you if they have any questions or want to connect with you online.

Use an email signature image

A more personal way to make your sign-off memorable is by using an email signature image. This is a small image that appears at the end of your email with your name, title, contact information, and social media handles.

An email signature image is a great way to add personality to your sign-off and make it more visually appealing. It's also a good way to make sure your contact information is always included in your sign-off.

To create an email signature image, you can use a free online service like WiseStamp or MySignature.

When you're creating your email signature image, make sure you keep the following things in mind:

• Choose an image that represents your brand: The image you choose should be reflective of your brand. If you're a fun, casual brand, you might want to choose an image that is colorful and playful. If you're a more formal, professional brand, you might want to choose an image that is clean and simple.
• Make sure the image is clear: The image should be high quality and any text should be easy to read. Avoid using images that are too small or have a lot of text.
• Include your contact information: Make sure your contact information is included in the image. This way, people can easily get in touch with you if they have any questions or want to connect with you online.

Examples of Good Email Sign-Offs

Here are some examples of effective email sign-offs that you can use for your own business. They will help you create a sign-off that is appropriate for the type of email you're sending and the relationship you have with the recipient.

Best,

This sign-off is short, sweet, and straight to the point. It's perfect for emails that are on the shorter side or for those that are more formal in tone.

All the best,

This sign-off is a bit longer, but it's still appropriate for formal emails. It conveys a sense of finality and leaves the reader with a positive feeling.

Regards,

This is a versatile sign-off that can be used in both formal and casual emails. It's concise but still polite, making it a good choice for shorter emails.

Cheers,

This sign-off is perfect for emails with a casual tone. It conveys warmth and friendliness, making it ideal for personal or relationship-building emails.

Thanks,

This sign-off is another good choice for casual emails. It's brief but still conveys appreciation, making it perfect for short, informal messages.

Till next time,

If you're looking for a sign-off that is unique and memorable, this is a great choice. It's perfect for personal emails or those that are on the shorter side.

Examples of Bad Email Sign-Offs

Now let's take a look at some examples of email sign-offs that should be avoided. We recommend staying clear of using these because they come across as insincere, unprofessional, or just plain weird.

Love,

This sign-off is too personal and intimate for most business emails. It's best saved for emails to friends and family.

XOXO,

This sign-off is far too casual and should only be used in personal emails between friends and family. Avoid using it in business or professional emails.

Yours truly,

This sign-off is old-fashioned and isn't the appropriate tone to use for business emails. Avoid using it unless you're emailing someone from a different generation.

Looking forward to hearing from you soon,

Most business emails sound better with a more relaxed sign-off. It's also a bit needy, as it implies that you're waiting on a response from the recipient. Avoid using it unless you're emailing someone you don't know well.

Yours faithfully,

This sign-off is too formal and should only be used in very specific circumstances. Avoid using it unless you're emailing someone of a higher rank or someone you don't know well.

Summary

A good email sign-off can leave your reader with a positive feeling about you and your brand. It's important to choose an image that is reflective of your brand and make sure the text is easy to read. You should also include your contact information in the image.

In addition, be aware of the type of relationship you have with the recipient before choosing a sign-off. Avoid using personal or intimate sign-offs for business emails, and stay away from overly casual or formal sign-offs.

Instead, use a relaxed sign-off that sounds natural for the tone of your email. Thanks, cheers, all the best, and till next time are all great choices.

There are a lot of different options to choose from, so you're sure to find one that is appropriate for your needs and will leave a positive impression on your readers.