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EMAIL CAMPAIGNS AND NEWSLETTERS

Send the right email. Make the next one better.

Create newsletters and offers visually, choose who receives them, and schedule the send. Test different ideas, learn from the response, and correct a tracked link even after your email is out.

All campaign features on Free. Up to 100 subscribers and 2,500 emails per month, with Maildroppa branding. No credit card. No time limit.

A
Fictional business · Sample data

Altura. A coffee roastery introduces a fresh roast, tests its subject line and follows the response.

Altura · The fresh-roast announcement, shown inside the email editor.View full size ↗
Audience

Give the right people a reason to hear from you

Invite local subscribers to a workshop. Share a product update with interested customers. Send a different message to people who are still getting to know your business.

Use fields, tags, saved segments, and topic preferences to choose the audience. One subscriber can belong to several relevant groups without being copied into separate lists.

See how segments are built →

Try it out – this really is clickable

Altura · Select saved “Roast letter readers” as the campaign audience.View full size ↗
Send yourself the real email. The test goes to your account address.
Editor & test email

Create it, then send yourself a test

Choose a template or start with a blank layout. Add text, images, and buttons, and personalize with subscriber details.

Then send a test. Read the subject in an inbox, open the email on a phone, and check the links with your final content in place. Save the design for the next campaign.

Explore the email editor →
Sender profiles

Make it clear who is writing—and why it is worth opening

Write the subject and preview text together so the inbox introduction matches the message inside.

Save your sender name and email address once. Reuse the profile for newsletters, or choose another for a personal follow-up.

Before sending, confirm your account email and sender address, and add your postal address. On smaller plans, you can use Maildroppa’s sending address with replies directed to your verified address. To send from your own domain, authenticate it with DKIM. Plans for 6,000 or more subscribers require an active DKIM-authenticated sender domain, even when your list is smaller.

Get help with sender setup →

Try it out – this really is clickable

Altura · Set a recognizable sender name and email address. Fictional address.View full size ↗
A/B tests

Have two good ideas? Test them.

Compare subject lines, content, or complete emails. Test a portion of your audience, review the response, and choose how the winning version goes to the remaining subscribers.

Does an invitation work better when it leads with the event or with what attendees will learn? Use the report to inform your next send; a small difference alone does not prove a reliable winner.

Try it out – this really is clickable

01A/B CAMPAIGN SETUP

Choose what you want to learn

Compare subject lines, content, or complete emails.

Choose what to compare: subject and preview text, email content, or the complete email.

02A/B CAMPAIGN SETUP

Give each variant its own message

Switch between A and B to edit the subject and preview text.

Altura · Switch to variant B and write a different subject and preview text.

03A/B CAMPAIGN SETUP

Set the test before you send

Choose the sample size, duration and how the winner is selected.

Test 40% of the audience for one day, then select the winner automatically by open rate.

04A/B CAMPAIGN SETUP

Check the audience split

Review estimated recipients for each variant and the remaining audience.

Altura · 2,400 recipients per variant and 7,200 remaining.

See the A/B campaign report
Altura · A/B campaign report with the open-rate details expanded.View full size ↗
Spam check & scheduling

Check first. Send when you choose.

Maildroppa checks your campaign for spam risk and explains the result. A critical result stops the send, giving you a chance to correct the problem before the campaign leaves.

Send when you are ready, or choose a date, time, and timezone. Scheduled campaigns use current subscriber status and audience criteria at send time.

Spam checks help identify avoidable risk; they do not guarantee inbox placement. Sending-domain authentication and delivery reports also belong in your sending setup.

Send at the right time, in the right time zone · See the risk before a campaign leaves
Link correction

Fix a link without sending an “oops” email

A product page moves. A booking link points to the wrong date. The campaign has already gone out.

With click tracking enabled, change the destination behind the campaign link so later clicks reach the correct page. The email already delivered keeps its original subject, text, and design; you are updating where its tracked link leads.

Correct a destination after sending. The delivered email stays unchanged.
Reports

See the response—and the people behind it

See which offers readers clicked, then use that response to plan your next campaign. Review deliveries, recorded opens and clicks, bounces, complaints, and unsubscribes, or compare A/B versions.

Use the results to choose your next question: should you revisit the offer, the audience, or the email itself? When a customer asks about a missing email, open their subscriber activity to inspect the delivery result and relevant history.

Explore individual subscriber activity →
Altura · Understand deliveries and reader response.
Campaign quality over time.
Give your newsletter a regular schedule.
RSS newsletters

Turn new posts into newsletters without copying them by hand

Connect your RSS or Atom feed and choose how new content becomes an email: after a new post is detected, on a regular schedule, or once enough new posts have collected.

The first generated issue waits for review. Choose whether later issues also need your approval or follow your automatic release settings.

Keep readers informed without rebuilding the same blog update every time you publish.

Get your next newsletter ready to send.

Choose the audience, create the message, send a test, and schedule it. Use the response to improve what comes next.

Every campaign feature on Free, for up to 100 subscribers and 2,500 emails per month, with Maildroppa branding. Premium starts at $5/month for up to 1,000 subscribers, with unlimited monthly emails and no Maildroppa branding. Prices in USD.

See pricing for your list size →