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THE COMPLETE EMAIL MARKETING JOURNEY

Everything you need to grow with email—nothing you have to unlock

Start with one simple job: collect a signup, send a useful email, or welcome a new subscriber. Forms, campaigns, and ready-made follow-ups work together, with reports that show what happened. Every feature is included from day one.

Built in Germany. Core infrastructure in Germany and the EU. Free forever for up to 100 subscribers and 2,500 emails per month.
Grow a permission-based audienceSend more relevant campaignsFollow up at the right momentConnect your toolsSee and reduce risk
“Maildroppa still delivers on essentials like reporting, campaign customization, signup forms, advanced filtering, and scheduling.”
Robert Brandl · Founder & CEO, EmailTooltester
Maildroppa campaign reporting, email editor, automation canvas, and subscriber activity

Start with the job you need to get done

Turn visitors into confirmed subscribers

Give visitors a clear reason to join. Build a form or landing page visually, let readers choose their interests, and guide them through confirmation. A connected welcome Automation can deliver the promised guide or first message afterward.

Result: One connected first experience for a newsletter, lead magnet, event, or waitlist.
Explore Signup Forms and Landing Pages →

Send an email people have a reason to care about

Create an email that looks like your business, choose the audience, and check the message before send. When you want to compare ideas, test subject lines, content, or complete emails. Reports show what worked so the next campaign starts with better information.

Result: Fewer avoidable send mistakes and a clearer route from idea to measurable campaign.

Follow up without remembering every next step

Welcome new subscribers, send an email course, or remember a birthday without adding another task to your calendar. Start with a ready-made journey, adapt it visually, and use the report to see where people continue or leave. New versions let active subscribers finish the path they entered.

Result: Timely work happens consistently while the logic stays visible enough for a small team to understand.
Explore Email Automations →

Keep subscriber data useful as the list grows

Keep the details that help you send a more relevant email. Let readers choose their topics, group people with fields and tags, and build segments without duplicating lists. Review new fields and tags during import, then decide whether matching Automations should start.

Result: Better targeting without another spreadsheet or duplicated list.
Explore Subscriber Management →

Know what happened after send

See whether a campaign was delivered, opened, or clicked—and which version worked better in an A/B test. Automation reports show how people move through a journey. Open one subscriber when you need the story behind a number.

Result: Answer support questions and make audience decisions with the relevant history in front of you.

Protect future campaigns

Review campaign spam risk before send. Follow account-level deliverability signals in the Health Score. Authenticate the sending domain and inspect bounces, blocks, complaints, and suppressions rather than treating delivery as a black box. Automatic re-engagement gives persistently inactive subscribers an opportunity to stay before they are marked Cold.

Result: Risk becomes visible before and after send instead of appearing only when performance has already declined.

These safeguards support healthier sending. They do not guarantee inbox placement.

Multiple sender profiles

The right sender identity for every message

Manage distinct sender names, email addresses, and reply-to addresses in one account. Use each profile with or without its own verified DKIM domain.

Keep brands and teams distinct

Separate products, brands, and conversations without switching accounts or rebuilding sender details before every send.

Pick the right profile for every campaign

Select the sender profile that recipients should see for each campaign and RSS newsletter, so the visible sender and reply inbox match the message.

Change senders inside one Automation

Send the first email from one profile and the next from another—ideal for brand handoffs, personal follow-up, or messages from different teams.

Choose the right trust setup

Connect a verified DKIM domain where you want your own authenticated sending identity, while keeping profiles without a custom DKIM domain available when that fits the use case.

Connect without rebuilding the systems that already work

Use the integration path that fits the team and the workflow.

AVAILABLE NOW

Zapier

Connect Maildroppa to the apps already in your workflow and automate subscriber, tag, field, segment, and Double Opt-in work without code.

PRIVATE APP

Make

Build visual multi-step scenarios and connect Maildroppa to a wider no-code process.

COMING SOON · SUBMITTED FOR REVIEW

WordPress

Embed a Maildroppa signup form on WordPress today. A dedicated plugin is in review and will make placement easier when it becomes available.

AVAILABLE · API IN BETA

API and webhooks

Sync subscriber data, send custom events, start Automations, continue workflows in another system, and receive signed account notifications.

More capability when the workflow grows

Turn new content into an RSS newsletter

Connect an RSS or Atom feed. Create an issue when a new post appears, on a daily, weekly, or monthly schedule, or when enough posts have collected. The first generated issue always waits for review, even when later issues may send automatically.

Send transactional email

Use Email Messages and the API for important one-to-one communication triggered by your product or service. Keep the design and subscriber context in the same workspace as the wider customer communication.

Work from the screen and language that fit

The Maildroppa application is responsive across desktop and mobile screens. Subscriber Language is a separate account-wide setting for the standard profile and unsubscribe link labels in supported email footers; it does not translate the campaign itself.

A practical path through the product

1
Publish a signup form and send a newsletter.
2
Add a custom-domain landing page and a dedicated Signup Flow for a focused offer.
3
Deliver a lead magnet and continue with a short welcome Automation.
4
Segment the audience by interests, status, and behavior.
5
Connect Zapier or Make when you want to stop moving data by hand; use RSS, the API, or webhooks when the workflow calls for them.
6
Use reports, campaign checks, Health Score, authentication, and list hygiene to protect future sends.

You do not need to configure the most advanced workflow on day one. The capability is available when the business earns the extra complexity.

Frequently asked questions

Do I need technical experience?

No. Everyday work—including email design, forms, landing pages, campaigns, reports, common Automations, Zapier, and Make—uses visual interfaces. Developers can extend the system with HTML or CSS, the API, custom events, and webhooks.

What is the difference between a Signup Flow and an Automation?

A Signup Flow controls the Double Opt-in journey: the after-submit response, confirmation email, and after-confirmation response. An Automation handles the wider follow-up, such as welcome emails, lead magnets, delays, conditions, data changes, events, and webhooks.

Does Maildroppa integrate with other tools?

Yes. Zapier is publicly available, Make is available through a private app, the WordPress plugin is coming soon, and direct integrations can use the beta API, custom events, Automation webhooks, and account webhooks.

Are all these features included in the free plan?

Yes. The free plan is limited by subscriber count, monthly email volume, and Maildroppa branding—not by a reduced feature set.

Start with the email job in front of you

Use the tools you need today. The rest is already included when the workflow grows.