logo
features
Overview
Explore a detailed overview of our key features
Email Campaigns
Learn more about how to improve your email marketing performance
Email Automations
Explore email automations and boost your marketing
Signup Forms
Discover how easy it is to capture leads and grow your audience
Templates
Find customizable designs that elevate your email campaigns
Subscribers
See subscribers growth month-to-month
Stripo Email Editor
Design professional, responsive emails in minutes with Maildroppa’s Drag-and-Drop Editor
Create and send beautiful, personalized email campaigns with easeGet Started
guides
academy
pricing
affiliate
Sign UpLogin
Login
logo
Login
Back
features
guidesacademypricingaffiliate

Contents

Start With Why - How Great Leaders Inspire Action

the email tool that makes email marketing simple

Sign Up FreeNo credit card required.
maildroppa-promo-notebookmaildroppa-promo-spaceship
All Articles Start With Why - How Great Leaders Inspire Action

Start With Why - How Great Leaders Inspire Action

Published: May 28, 2024

A laptop with a message designed to inspire that reads, JUST START.

Before you embark on your first startup journey, make sure to ask yourself - Why?. The importance of “Why” goes beyond your personal motivation and is also connected with your potential customers, employees, and how they will respond to your product.

In his 2009 book, “Start with Why” Simon Sinek focuses on what distinguishes successful stories and ideas from failed projects. Turns out that people who focus on their motivation and make it a pivotal aspect of their project are much more successful than those who don’t. According to Sinek, people don’t buy what you do, they buy why you do it. So you might have all the necessary resources, all the right credentials but you will still fail to impress and inspire audiences if people don’t know your “Why” if you've failed to communicate your “Why”.

More than anything else, it’s Your reasoning and experiences are what draw people in, more so than shiny design.

Having a very defined belief system concerning your company will then eventually lead to a more loyal team as well. When you hire people who are only here for the money, you are not creating a team. These people will have no loyalty to you or your ideas and will drop you the second someone offers them more money. Meanwhile, people who are with you because they also believe in the same “Why” as you, there is loyalty and you can depend on them to stay with you through ups and downs.

Sinek suggests following what he calls a “Golden Circle”. This means that first, you start with “Why”, then you plan out the “How” and finally you get to the product - the “What”?

The main idea is not that having a “Why” is all it takes to succeed. But instead, the book illustrates how without the “Why” your chances of having a loyal audience are lower. Without the clearly defined mission and motivation, you will find it hard to form a dream team as well.

You will still need professionals who know how to get things done and who know the product or service you are trying to sell. Above anything else, customers connect with the mission because it is inspiring and relatable. Having a clear “Why” helps you find like-minded people who will stick by the project and actually care about it. It will also greatly increase your chances of connecting with customers and creating a loyal user base.

Ready to Send Better Emails?

Stop juggling bloated tools or overpriced plans. Maildroppa offers personal support, GDPR-level privacy, and powerful email marketing - starting free forever.

No credit card required. No time limit.

logo

Helping founders and creators grow through easy, effective email marketing.

XFacebookLinkedin
  • Product
  • Pricing
  • Sign Up Free
  • Affiliate Program
  • Features
  • Overview
  • Signup Forms
  • Subscribers
  • Email Campaigns
  • Templates
  • Stripo Email Editor
  • Email Automations
  • Company
  • About Us
  • Data Protection
  • Acceptable Use Policy
  • Imprint
  • Support
  • Maildroppa Academy
  • Guides
  • Privacy Policy
  • Terms & Conditions
  • Disclaimer
  • Report Inappropriate Content

Stripe Climate member logoStripe Climate memberCopyright © 2020-2025 Maildroppa.