All Articles 8 Reasons Email Marketing Is Still the Way to Go

8 Reasons Email Marketing Is Still the Way to Go

A woman writing on a whiteboard about feedback and email marketing strategies.

With the rise of social media, you've probably heard that email marketing is dead. But if that's the case, why are businesses still investing in it?

Email marketing isn't dead; it remains one of the most effective ways to reach your target audience.

Here are eight reasons why email marketing should still be a key part of your business strategy.

You're guaranteed to get in front of your target audience

One of the best things about email marketing is that you're guaranteed to get in front of your target audience.

Unlike social media, where your posts might get lost in the scroll, or paid advertising, where you're competing with other businesses for attention, email marketing allows you to have a one-on-one conversation with your customers.

You can target specific customers and subscribers

With email marketing, you can segment your audience so that you're only sending relevant information to the people who want to see it.

This ensures that your message is getting through to the right people and that they're more likely to engage with what you're saying. For example, if you're an insurance firm, you might segment your list by people who have recently bought a house or had a baby. This way, you can send them information that is most relevant to their current situation.

Or, if you run an online course business, you might segment your list by people who have signed up for your email list in the last 30 days or by people who have purchased a course on your website. This way, you can send targeted content to people who are most likely to be interested in it.

You can also set up automation so that people who haven't interacted with your emails in a while receive a gentle reminder about your business. This is a perfect way to keep your brand top of mind, without being too intrusive. If you're using Maildroppa, our built-in automation features make it easy to segment your list and send automated emails.

It's cost-effective

Not only is email marketing cost-effective, but it also allows you to reach your customers efficiently. And, compared to other marketing channels, it's relatively inexpensive. You can generate traffic without spending a penny on advertising or paid promotion – all you need is a list of emails and a way to send your emails.

Of course, you'll need to invest some time into creating your email marketing strategy and designing your emails. But once you've got that set up, it's relatively inexpensive to maintain. And, with Maildroppa, we offer free and premium email marketing plans so that you can choose the level of investment that's right for your business.

Helps keep your brand top-of-mind

One of the main goals of email marketing is to keep your brand top-of-mind with your subscribers. By sending regular emails, you can remind people about your products or services and make sure they don't forget about you.

With email marketing, you have complete control over the frequency of your emails. So, if you only want to email your list once a month, you can do that. Or, if you want to email them every week, you can do that too. It's up to you.

By staying connected to your subscribers and customers, you can build stronger relationships with them and keep your business top-of-mind, even when they're not actively looking for your products or services.

Can help increase sales

Email marketing is a fantastic tool that can help boost sales and revenue for your business. By sending targeted emails to people who are interested in what you're selling, you can encourage them to make a purchase.

And, with email automation, you can set up triggered emails that send after someone takes a specific action on your website. For example, you can set up an email that sends after someone abandons their shopping cart on your website. This way, you can remind them about the items they were interested in and encourage them to complete their purchase.

Types of email automation you could use:

  • Abandoned cart emails
  • Welcome emails for new subscribers
  • Winback emails for customers who haven't interacted recently
  • Cross-sell and upsell emails for existing customers

Email marketing can also be used to upsell and cross-sell products to your existing customers. For example, if someone buys a product from you, you can send them an email with similar products that they might be interested in. Or, if they're about to reach their subscription limit, you can send them an email with information about your premium plans.

Upselling and cross-selling is a great way to boost sales and revenue for your business. And, with email marketing, it's easy to do. If you're using Maildroppa, you can even set up automated emails to send when someone takes a specific action on your website.

Can generates leads

Email marketing is also an effective method for generating leads for your business. If you offer a freebie ebook, course, or template in exchange for an email address, you can quickly grow your list of leads and start building relationships with potential customers.

For instance, if you run a design agency, you could offer freebies like:

  • A design resource guide
  • Photoshop tutorial
  • Typography cheatsheet
  • Logo design inspiration Trello Board

By providing valuable content to your leads, you can start building trust and credibility with them. You can then follow up with these leads with targeted emails that offer more information about your products or services. And, as they get to know and trust you more, they're more likely to do business with you in the future.

Lead generation is one of the keys to growing your business and email marketing is one of the most effective ways to generate leads. With Maildroppa, you can easily create beautiful lead capture forms to embed on your website. Plus, our powerful automation features make it easy to nurture your leads and turn them into customers.

Helps to build customer loyalty

Email marketing can help you build customer loyalty by keeping your customers updated on your business, and providing them with valuable information and deals.

By showing up in your subscribers' inboxes regularly, you can build trust and loyalty with them. And, when you offer deals and discounts only to your email list, you can encourage people to stay subscribed so that they don't miss out on anything.

For example, if you're a clothing retailer, you can send exclusive coupons to your email list for Black Friday or other holidays. Or, if you're a software company, you can offer special pricing to your email subscribers.

Building customer loyalty is important for any business. Email marketing can help you do that by staying in touch with your customers and providing them with value.

Provides valuable insights into customer behavior

One of the benefits of email marketing is the data it provides. Unlike other marketing channels, email campaigns allow you to track a variety of metrics that can give you valuable insights into customer behavior.

This data can help you adjust your email marketing strategy to better engage your customers. For example, if you see that people are opening your emails but not clicking through to your website, you might want to change the focus of your emails. Or, if you notice that people are unsubscribing after a certain type of email, you might want to avoid sending that type of email in the future.

Email marketing data can also help you segment your list so that you can send more targeted emails. For example, if you have a list of customers who have purchased in the past, you can send them different emails than those who have never made a purchase.

This data can be extremely valuable in helping you fine-tune your email marketing strategy and make sure you're sending the right emails to the right people.


Email marketing is still a powerful tool for businesses of all sizes. It's an effective way to reach your target audience, and it provides valuable insights into customer behavior. Additionally, email marketing is an excellent way to build customer loyalty and drive sales. Now is the time to start using email marketing if you're not already using it. And if you are, make sure you're taking advantage of the data it provides to improve your campaigns.