All Articles 9 Free Ways to Grow Your Email List With Facebook

9 Free Ways to Grow Your Email List With Facebook

A close-up of a smartphone displaying the Facebook login page.

You want to grow your email list, but you don't want to spend a lot of money on marketing.

It can be tough to get subscribers onto your email list. Most people think that the only way to do it is through paid advertising. But there are ways to grow your email list without spending a penny using social media platforms like Facebook.

1. Create a Facebook Page

Facebook is a great platform for growing your email list because it has a large user base and is easy to use. Plus, you can create a Page for your business or brand for free.

To create a Facebook Page:

  1. Go to
  2. Select the type of Page you want to create from the list of options
  3. Fill in the information and click “Continue.”
  4. Follow the prompts to finish creating your Page.

Once your Page is created, you can start sharing content and building your audience. Be sure to include a call-to-action (CTA) in your posts to encourage people to sign up for your email list. You can also add a signup form to your Facebook Page using an email marketing service like Maildroppa.

2. Add a call-to-action button to your Page and profile

You can add a call-to-action button to your Facebook Page and profile to encourage your audience to sign up for your email list. When people click the button, they'll be taken to your form where they can enter their information and join your list.

To do this, go to your Page and click on the dropdown menu of the call-to-action button. Select "Edit call to action". Then, select "Sign Up" from the list of options and enter the URL of your form.

3. Promote your newsletter on your cover photo

Your cover photo is prime real estate on your personal profile and Facebook Page. Use it to promote your email newsletter by designing a cover photo that has a call-to-action to join your list on the graphic.

For example, you could design a cover photo that says "Sign up for my newsletter to get the latest news and updates" with an arrow pointing to the call-to-action button. This is a great way to grow your list without being too intrusive as people who are interested in what you have to say will sign up.

4. Take part in Facebook Groups

Facebook Groups are a great way to connect with potential leads and promote your newsletter. Use the search function to find groups that are relevant to your business or industry and join them. Once you're a member, take part in the discussions and contribute value. This will help you build relationships with prospective customers.

It's tempting to jump in and start promoting your newsletter right away, but resist the urge. First, you need to build trust and credibility with the group members. Make sure that you're only sharing high-quality content that will be valuable to the group members, and look out for questions that people are asking and provide answers to the topics that you're knowledgeable about.

Once you've established yourself as an expert, people will be more likely to visit your profile and sign up for your newsletter. Depending on the rules of the group you've joined, you may also be allowed to share your newsletter link in a post. If you're unsure, contact the group administrator for permission. If you spam the group, you'll quickly be kicked out.

5. Start your own Facebook Group

Another good way to leverage Facebook Groups is to start your own. This is a great way to build a community around your brand and grow your email list at the same time.

Similarly to joining a group, make sure that you're providing value to the members of your group and only sharing high-quality content like tips, resources, and advice. If you're self-promoting all the time, people will get turned off and leave the group.

A great way to grow your email list with your Facebook Group is to use pinned posts. These are posts that stay at the top of your group's feed so that everyone sees it when they visit. You can use a pinned post to promote your newsletter and include a sign-up form or link.

When you're setting up your group, make sure that you add a call-to-action in the description encouraging people to sign up for your email list.

To make a Facebook Group, start by clicking on the Groups tab located on the left side of your News Feed. After you click "Create New Group", follow the on-screen instructions.

As the group administrator, you can approve or deny membership requests, and include pre-screening questions. This is a great way to filter out people who don't match your ideal target audience and only allow potential leads for your business into the group.

6. Run a giveaway

People love free stuff, which is why giveaways are a great way to grow your email list. You can promote your giveaway on your personal profile and Page, as well as in relevant Facebook Groups.

To run a successful giveaway, you need to offer something valuable to your target audience and make it easy for them to enter.

The prize doesn't have to be expensive, but it does need to be something that people would want. It should also be relevant to the product or service that your business offers so that people who sign up for your email list align with your desired target audience.

For example, if you're a graphic designer, you could give away a custom-designed logo. Or if you sell natural cosmetics, you could give away a set of your products.

Make sure that the entry requirements for your giveaway are easy to follow and don't require too much effort on the part of the entrant. The easier it is to enter, the more likely people will be to do it.

You can also increase the chances of people entering your giveaway by making it shareable. For example, you could require people to share your post to be entered into the giveaway. This way, their friends and followers will see it and be more likely to enter as well.

To run your giveaway, you can use a tool like Rafflecopter or Both of these platforms allow you to run giveaways directly on your Facebook Page. They also provide helpful features like entry tracking and email capture so that you can grow your list while running a successful giveaway.

7. Host an event

Facebook Events are a great way to promote your business and grow your email list at the same time.

Events can help you build relationships with potential customers and get your name out there.

To get started, create an event and include all of the relevant details like the date, time, location, and description. Make sure that the event is something that would be of interest to your target audience and that it's relevant to your business.

Then, start promoting the event through your social media channels and other marketing channels. As people register for the event, collect their email addresses so they'll be added to your list.

To attract attendees you can also offer a discount or freebie for people who RSVP to your event. This will give them an incentive to sign up and it will also help you promote your business at the same time. You should also encourage people to share the event with their network.

Hosting an event is a great way to grow your email list while also promoting your business. So get creative and start planning your next event today.

8. Create content exclusively for Facebook

One of the best ways to grow your email list using Facebook is by creating content that can only be accessed by your Page followers.

This could be an ebook, a blog post, or even a snippet of your newsletter that you can share in a Facebook post. By providing valuable, high-quality content that's relevant to your target audience they will be more likely to sign up for your email list.

You can also create a landing page on your website that's specifically for Facebook followers. Then, add the link to your posts. That way, people who click on the link will be taken to a page where they can sign up for your email list.

Make sure that the content you're offering is valuable and relevant to your target audience. It should also be in line with your business goals. Otherwise, people won't see the value in signing up.

9. Partner with another business

Partnering with another business in your industry can help you grow your email list.

For example, you could collaborate on a webinar or an ebook. As part of the partnership, each business would promote the content to their Facebook audience and collect email addresses from people who sign up.

This is a win-win situation because it allows you to reach a new audience and grow your list while also providing valuable content to your target audience.

To find a partner, you can start by reaching out to businesses in your industry that you admire. You can also look for businesses that have a similar target audience as yours. Once you've found a potential partner, reach out and see if they're interested in collaborating.


There are several ways to grow your email list for free using Facebook. Firstly, create a Facebook Page for your business and start sharing valuable content. Promote your newsletter on your cover photo and use a call-to-action button on your Page and personal profile that links to your newsletter sign-up form.

Join a Facebook Group or even start your own to attract potential leads. You should also consider running a contest or giveaway, hosting an event, or creating content exclusively for Facebook.

Finally, partnering with another business that shares the same target audience or industry as yours can help you get in front of a new audience and grow your list. So start implementing these strategies today and see how quickly your email list starts to grow.