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Creating Bulk Emails

Abstraction - bulk email being sent to the recipient

Sitting down to write the first bulk email of your newsletter campaign can be daunting. This is why we provide a suite of easy-to-use tools to make your creative process as simple as possible.

Creating engaging email content takes time, so it is important to get your message across to your customers clearly. Content is power: effective emails will not only be seen, they will be read, and will convert readers into customers. But content alone is not enough - design is also a crucial aspect when it comes to catching a reader’s attention.

Designing your emails

Maildroppa’s intuitive design tools help to quickly turn your ideas into relationship-building email newsletters.

Creating an email in Maildroppa is just like creating a document in Microsoft Word or Google Docs. To get started, go to the Newsletter tab and click on the Create a Newsletter button.

You can use the formatting toolbar to choose from our range of preset email layouts, format your text, and insert any accompanying pictures and/or videos.

If you hold your cursor over any icon in the email formatting toolbar, information text will pop up to explain what it is. Here is a quick rundown on the different features available in the toolbar:

  • Text formats: you will probably recognize the usual text formatting tools like Bold, Italic, Underline, and Strikethrough> at the start of the top row

    Maildroppa WYSIWYG editor - text formatting features in UI
  • Monospace - represented by the symbol {} - is usually used for typesetting computer code

    Maildroppa WYSIWYG editor - UI example
  • X2 and X2 allow you to insert superscript or subscript

  • The three dropdown menus allow you to choose a block type, font size and font style.

    Maildroppa WYSIWYG editor - content formatting features in the UI

    Block type refers to a formatting style that will be applied to a whole section of your text. This is set to Normal text by default, while as you can see in the image above, you can also set a Heading style, turn text into an indented Block quote, or add a Code block if you need to include some coding in your email body.

  • The paragraph formatting icons seen above allow you to insert bullet points and numbered lists, as well as choose your text alignment (left, center, right or justified)

    Maildroppa WYSIWYG editor - content alignment features in the UI
  • The color picker lets you select from a range of text and highlight colors, while you can add or remove hyperlinks with their respective icons.

    Maildroppa WYSIWYG editor - content insertion features in the UI
  • The Embedded icon (above) lets you copy and paste embed code supplied by a third-party website into your email. This will show the same media, application, or feed from the original source. You can either use auto sizing or enter height and width in the boxes provided.

  • You can also choose from a selection of emojis with the smiley face icon, or insert pictures from an online source using the image icon.

  • The final two icons allow you Undo or Redo your previous action.

    Maildroppa WYSIWYG editor - undo/redo features in the UI

Writing your content

You can find out much more about how to write your subject lines and email content in our article on creating engaging bulk emails. But in terms of the basics, the first thing you need to decide is how to begin your emails.

One way you can standardise your opening greeting is to enter Hi {{subscriberFirstName}}, at the start of your email body text. Maildroppa uses this snippet code to automatically address emails to the first name entered for each subscriber in your mailing list.

It is very important to check that you have not made any spelling mistakes in the code, or it will not work (this includes checking uppercase and lowercase letters!). If a subscriber has no first name associated with them in your list, the email will simply start by saying “Hi,” with no name, even if you have used {{subscriberFirstName}}.

Once you’ve come up with a catchy title for your Email Subject and drafted your text, you’re almost ready to send it out to your subscribers. Before you do, though, it is crucial to check that it looks professional and that everything is working properly. A couple of simple steps will help way more than you might think.

Firstly, it is important to proofread your emails to check for spelling mistakes, missing words and other errors. You should also always send a test mail to your inbox to make sure it looks exactly as you imagined, and check that code snippets like {{subscriberFirstName}} as well as any links or embedded code you included are working.

Remember that if you’re pressed for time, you can save your email as a Draft to review at a later stage.

Managing your emails

Screenshot of the Maildroppa app - sent newsletter list

On the Newsletter tab, you can view all your bulk emails, just as you would in an email inbox. To the left of the email titles there will be a gray Draft or blue Sent label. Drafts are stored at the top of the list, followed by emails that you have sent out, ordered by date.

A brief summary of the Email Report is provided for all the sent emails in your list. This shows you at a glance how many people received the email, as well as what Delivery Rate, Open Rate, and Click Rate each mail has achieved. You can access a more detailed breakdown by clicking on the three dots next to a particular email and selecting View Report from the dropdown menu.

Screenshot of the Maildroppa app - sent newsletter list with actions opened